Case Studies
Recently completed projects include:
Strongbow
Requirement
Realising the return on investment potential of an online presence Strongbow requested a website that reflected their offline branding and marketing campaigns.
Solution
- Highly visual and 'sticky' website reflecting the Strongbow brand association with Entertainment and 'taste that hits a little deeper'
- Website re-branding based on Strongbow promotions such as Twenty20 Cricket sponsorship, CiderHouse, Gold Pass and Halloween competitions
- Entertainment guide featuring searchable listings of all UK's upcoming events encouraging repeat visitors
- Front end competition entry form and back end competition draw mechanic module
- B2B trade portal providing stockist with value added resources such as offline Point of Sale kits and venue listing tool
- Age gate entry mechanic ensuring visitor are above legal drinking age
Services and technology
- ASP.NET C# Web Application, Database design
- Third party data import and integration
- Viral marketing and search engine optimisation
- Portman Group regulation compliance
- Hosting and support
The Children's Mutual
Requirement
The Children's Mutual a UK company specialising exclusively in savings for children needed a website and Child Trust Fund account application system. The Children's Mutual required the solution to be flexible enough to re-brand for each of its financial partners and their financial advisor channel.
Solution
- Highly useable and accessible website content managed in-house allowing greater control and flexibility over content
- Seamless customer journey from Child Trust Fund based information and marketing content to online account application and customer conversion
- Bespoken Immediacy development encompassing such as Campaign Code Tracking, Partner Administration, Customer Data Capture
Services and technology
- Business requirements capture and system specification
- Immediacy CMS configuration and bespoke plug-in development
- Accessibility and usability reviews
- Search engine optimisation
- W3C Web Accessibility AA and DDA compliance
International Diesel Service (IDS)
Requirement
IDS raised the requirement to give their existing site a modern and clean look, re-translate the site to include Eastern (as well as Western) European languages and provide an online fuel card ordering interface. The IDS fuel pump site search also required improvements to make it quicker for users to get to the information they need. IDS raised the need a new security system allowing IDS customers access to their fuel card transactions by the use of web services.
Solution
- Developed a new localisation system for the website by use of XML locale files displaying 11 languages
- Implemented a token based system allowing IDS website users access to a 3rd party website providing IDS customer transactional data
- Redevelopment of site from Classic ASP to ASP.NET
- New CMS system for a secured customer notice board
Services and technology
- Business requirements capture and system specification
- ASP.NET C# Web Application, Web Services, XML
- Hosting and support
Principality Building Society
Requirement
Principality Building Society wanted to extend services beyond traditional branch network by offering customers an online mortgage application system. Principality required a solution that offered a streamlined user experience, setting a benchmark of no longer than 20 minutes for entire application process. Save and complete later functionality was also identified as a requirement.
Solution
- Streamlined four step mortgage application system with save and authentication functionality
- First bilingual mortgage application system in the United Kingdom available in English and Welsh
- Highest level of application security integration with Principality back end e-commerce systems
- Compliance with strict industry regulations as set out by Financial Services Authority (FSA)
- Number of online applicants exceeded business targets since launching
- Flexible system design allowed repurposing for Principality's intermediary channel Brokerpoint
Services and technology
- Business requirements capture and system specification
- ASP.NET C# Web Application, Web Services, XML
- Authentication and Encryption
- W3C Web Accessibility AA and DDA compliance
- Financial Services Authority compliance